98% of OTT is in Home in UK

TBI Vision reports data from GfK that suggests that in the UK OTT content is watched in the home 98% of the time and smart TVs are the most popular devices, although 90% of users have access to a smartphone or tablet. In a week long survey only 4% of viewers used a smartphone and 10% used a tablet. 86% of content watching on mobile devices takes place in the home.