4C Insights, a data science and marketing technology company in the US, has announced a deal to integrate automatic content recognition from Inscape with data from SmartTVs. Through the partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform, alongside additional sources of audience and creative intelligence. Inscape is a wholly-owned subsidiary of Vizio
The solution provides audience targeting and analytics for premium channels including linear television, OTT television, social, and digital media. 4C offers a suite of self-service tools for advanced planning, buying and measurement. Used in combination with other 4C data sets, the integration with Inscape is intended to enhance capabilities to define and reach new, behavioural audience segments across premium channels, inform linear and digital TV planning and buying, and extract creative insights like TV ad stickiness and ‘wear out’.
