The city of Zurich, which has ten DOOH areas in operation, has decided to replace 75 poster sites with a further 25 digital sites over the next two years according to Invidis. Zurich has a number of different initiatives in the DOOH area (APG|SGA Wins Advertising Contract in Zurich and Samsung OH85F Tested for First Time in Europe). The city is also the first location in Europe to install an LED cinema display. (Samsung LED Cinema in Europe).
The city-owned DOOH areas are in addition to privately owned facilities at the station and airport.
