What They Say
YouTube said that it wold bring its ‘Shorts’ vertical format short-form videos to TV screens. Neal Mohan, Chief Product Officer, said:
“When we introduced this new format, we optimised the experience for the mobile creator and viewer. Today, we’re expanding viewing access to Shorts to our fastest growing surface: the TV screen. While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen”.
An article in Advanced Television walks readers through the way that the final design and layout was developed, based on user feedback to get over the challenge of vertical content on a landscape display.
What We Think
Regular readers will know that I’m not a fan of motorised solutions to pivot displays. It also seems to me that the larger TVs that are now becoming more popular (Omdia says that 70″+ sets will get to 20% of all TVs in area terms in 2023 at 21 million units. (BR)
