What They Say
Vizio said that it has completed negotiations with advertisers with commitments of $100 million, up fourfold from a year ago. The sales efforts are said to have been helped by the Inscape data that tracks viewing on the sets.
Mike O’Donnell, chief revenue officer of Vizio’s Platform Business said
“We’re providing agencies with access to premium CTV inventory, the ability to target and measure with precision and access to insights that can inform their investment strategies for all linear and CTV.”
What We Think
Vizio’s stock price rose slightly on this news, but remains below the level that it has been since its IPO in April. (BR)
