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VividWorks Previews VR/4K Omnichannel Showroom

VividWorks, experts in Cloud-based 3D visual sales solutions for omnichannel commerce, has announced that it will showcase a prototype extension to its proven VividPlatform solution during EuroShop 2017, at the Messe Dusseldorf in Dusseldorf, Germany, March 5-9. The prototype will include in-store VR (virtual reality) and large photorealistic 4K displays, providing the complete customer engagement experience: from Web to mobile (including AR) to physical AV showroom.

VividWorks’ VividPlatform is a customisable Cloud-based product configuration, visualisation and sales management platform for commerce, designed to maximize sales and streamline the design-to-quote-to-order process. It delivers stunning user-friendly visualisations that successfully drive business objectives and promote faster purchasing decisions.

The modular nature of VividPlatform allows the possibility of photorealistic quality renderings for large format displays (LFD) and VR interfaces on the same platform. So, whereas rendering has to be throttled back for out-of-store use, as a result of performance limitations on web and app-for-tablet, it is now possible to do full justice to customer products in store – as well as providing a true hybrid retail experience.

“We’re very excited to be showcasing our extended prototype to VividPlatform at this year’s EuroShop,” says Hannu Anttila, VP Marketing & Business Development at VividWorks Ltd. “This prototyped digital showroom solution with VR and a large photorealistic 4K display transforms our mature and respected VividPlatform platform into the only true omnichannel solution for configurable goods in the world. EuroShop visitors can immerse themselves in our unique omnichannel approach that includes mobile devices, online, AR, VR and 4K.”

VividWorks will be exhibiting at EuroShop 2017, in Hall 3, Stand G85.

For further information on VividWorks and VividPlatform, please visit http://www.vividworks.com/