Today VIRE.co, Europe’s leading ad-tech company for native advertising in emerging technologies, launched two new advertising formats: VIRE Video Ads and VIRE Product Ads.
The new formats work across all digital platforms such as VR and AR applications, mobile and even browser-based applications. These innovative VIRE ad formats are inspired by VR and AR and can be directly placed as video pre-rolls, interstitials and regular banner ads in a web browser and on mobile. Initial campaigns show that the new VIRE formats drive significant higher engagement and direct response rates for advertisers.
VIRE Product Ads
Using the latest developments in Virtual and Augmented Reality, the VIRE ad solution enables advertisers to present and place 3D models in internet-browser and mobile applications. When users move their phones, digital objects move in sync using the mobile phone’s gyroscope to enable an interactive 360-degree view, creating a WOW effect with consumers.
Immersive Video Ads
VIRE immersive video ads enable advertisers to tell their story and effectively reach consumers through interactive 360-degree videos and 2D video players. A specifically designed VIRE Ad-Room creates entertaining advertising experiences through a combination of video content and valued-added boards, highlighting vouchers and product-related information. Ad flights show that these VIRE ad formats are enjoyed by users and represent an effective way for publishers to monetize their content.
