Vestel Expands Smart TV Contract with Vewd

Vewd, the leading provider of OTT and hybrid TV solutions, and Vestel announced a long-term contract renewal that will see Vewd Core and Core Modules, including the Media Player and Hybrid TV modules, deployed across the full range of Vestel Smart TVs. The multi-year agreement will result in Vewd delivering its latest streaming software to support premium content owner requirements and provide access to Vestel’s reach through brands like Hitachi and Telefunken. The agreement will also lead to the first large scale deployment of Smart TVs supporting the HbbTV Operator App (OpApp) standard.

Vestel, Europe’s largest TV manufacturer, produces more than 100 of the world’s iconic TV brands, including JVC, Hitachi, Telefunken, and Toshiba. With a long history of collaboration, Vestel and Vewd have enabled TVs with the latest TV apps, streaming technology, and hybrid TV capabilities. Millions of Vestel-produced TVs will ship each year with Vewd providing the entire streaming environment.

“Vestel has relied on Vewd to deliver the most robust OTT and hybrid TV technologies on millions of Smart TVs each year,” said Bar?? Alt?nkaya, Deputy General Manager of Marketing and Product Management, Vestel. “For our brands, the quality of the OTT and hybrid TV experience is paramount to support robust growth. Vewd is the only partner we trust to work seamlessly from silicon to content and deliver an unsurpassed viewing experience.”

The agreement will also initiate wide-scale deployment of the new HbbTV OpApp standard, offering both consumer and Pay TV operator benefits. Eliminating the need for a separate set-top box, OpApps keep consumers constantly updated with the latest applications and features from their operator. Crucially, operators can remove the costs of purchasing, maintaining, and upgrading set-top boxes while ensuring a consistent, high-quality experience for each subscriber.

“We’re continuously investing in a forward-leaning product portfolio to ensure our customers stay ahead in this rapidly transforming industry,” said Aneesh Rajaram, CEO, Vewd. “Vestel knows they can rely on Vewd to enable any app, on any OS, running on any chipset and working flawlessly in any country. The multi-year renewal of our long-standing partnership ensures that Vestel will have the best in broadcast, hybrid TV, and leading OTT content – now and in the years to come.”