Vaio, best known as the brand face of Sony’s previous PC business, has announced that it will begin screening movies in virtual reality at a theatre in Tokyo, Japan from July 2nd, in partnership with Toei Company. The Wald 9 theatre, situated in Tokyo’s Shinjuku district, will begin by showing two short manga films, with tickets priced at ¥1,500 (about $13.60).
Vaio was previously a subsidiary of Sony until 2014, when the company sold it to Japan Industrial Partners following a period of poor Vaio PC sales. Sony still owns a 5% stake in Vaio, as well as copyright trademarks for the brand and its logo.
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