UK Soccer Adopts Virtual Perimeter Boards

A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which gives them the ability to integrate ADI and Supponor’s award winning virtual replacement technology.

ADI Supponor Virtual Hybrid in action at Watford FC

Virtual replacement technology makes it possible to deliver traditional LED perimeter advertising to fans within the stadium, whilst virtually overlaying the content seen by viewers watching in different countries. The new platform adds value to the media space by creating a highly targeted platform for brands to localise their message for audiences around the world.

Ahead of the 2017/18 season ADI installed new S-Line digiBOARD perimeter systems at a number of football clubs. The S-Line model delivers traditional ‘visible’ LED functionality but is upgradable to become a Virtual Hybrid system, which offers the virtual replacement solution. S-Line systems have already been installed at Everton, Derby County and Crystal Palace, with another due for delivery at Brentford Football Club in October. New systems will also be installed at three more Premier League and Championship clubs during the current season.