Futuresource forecast that 8.4 million UltraHD Blu-ray discs would be sold in 2017, 4% of total Blu-ray disk sales. The development will be helped by the weak support for HDR so far in sets. Tristan Veale said “Consumers remain largely uneducated about the advantages of HDR and there is a risk of alienating them due to the recent trend of branding displays HDR compatible, ones which can receive an HDR content stream but cannot reproduce it. With this multi-stage introduction of UHD and associated picture improvements, clear information to the consumer is paramount.”
The firm estimates that by the end of 2016, 17 million households would have access to streamed UltraHD content.
