What They Say
The UHD Alliance used CES to update its Filmmaker Mode. It reported that all the members were now supporting the mode with an automatic switch (although not in all models_ except Panasonic, which uses a button on its remote controls. The firm also said that streaming services were supporting the mode, with Amazon Prime the first to provide automatic switching on LG TVs. Kaleidoscope also supports switching, but while Kaleidescape triggers the feature over HDMI from its outboard server devices, Amazon Prime Video triggers Filmmaker Mode through its app on supporting smart TVs using an API. The UHDA is working with Mediatek to add support for switching and has reached out to console makers.
Some projector firms including BenQ, Hisense, Samsung and LG are also offering some models with support. The UHD Alliance is also working with the Airline Passenger Entertainment Experience Association (APEX), which is a body that defines requirements for in-flight entertainment systems. Apex has made Filmmaker Mode support mandatory for IFEs and AA will support the mode when it rolls out new displays. (AA to Equip A321XLR, 787-9 Fleet with 4K IFE Displays).
AdvancedTV reported that the development of ‘phase 2’ of the mode has started with a focus on optimising for different lighting environments. UHDA intends to work on a technical recommendation so as to maintain creative intent when images are shown in brighter settings. The aim is to incorporate the use of ambient lighting sensors on TVs so that it would automatically switch to the optimal setting.
What We Think
One of the challenges that the UHD Alliance has is getting brands to use a single name for the Filmmaker mode – a big challenge and one that has dogged other standards such as the CEC remote control protocol. Set makers like to make consumers think that a) they have something ‘special’ and b) they are safer buying into the full set of branded deliverables, so they tend to have their own names.
Of course, the trend to watch first run movies via premium streaming rather than in theatres will make the mode more important. (BR)
