What They Say
The UHD Alliance said that Amazon Prime plans to introduce support for Filmmaker mode in 2021. It also said that Hisense would be the seventh TV company to support the mode (Kaleidescape, LG, Panasonic, Philips, Samsung and Vizio are already signed).
What We Think
I’m not convinced by the idea of the Filmmaker mode, but I’m not a cinema purist. I was blown away by the HFR demo of Billy Lynn’s Long Halftime Walk at IBC a few years ago (IBC Buzzes ), while the viewer sat next to me complained that it ‘was just not cinematic’. I’m sure purists said this about colour in movies – and sound! However, I wouldn’t argue with the idea of this mode if that is what filmmakers want. Artistic intent is important. (BR)
