TV Set Market: Share of Smart TVs Continues to Rise

In the first four months of the year, the share of smart TVs measured against the total TV market continued to rise. According to GfK SE, slightly more than 1.6 million TV sets were sold in Germany during this period. Almost all of these sets are smart TVs (1.6 million), which enable the use of apps or catch-up TV services.

The share of smart TVs in the total market was 96 per cent and thus increased by two percentage points compared to the same period last year (94 per cent).

TVs with a screen diagonal of 55 inches and larger continue to be in vogue. With about 700,000 sets sold, this group accounts for almost 44 per cent of the total market.More than 20 per cent of consumers opted for a television with a screen diagonal of at least 65 inches.

Deutsche TV-Plattform is an association of over 50 members, including private and public broadcasters, streaming providers, equipment manufacturers, Internet companies, infrastructure operators, service and technology providers, research institutes and universities, federal and state authorities and other companies, associations and institutions involved in digital media. Since its foundation in 1990, the goal of the registered association has been to support the introduction of digital technologies based on open standards.