What They Say
Hat tip to Dave Haynes at Sixteen-nine.net for getting some interesting background on the use by a flagship store of Paris Baguette in Seoul, Korea. He estimates that the transparent OLEDs may have cost up to $10K each including support hardware. There’s a video of where the displays were used. He suggests that LG may have supported the application.
What We Think
What made me wonder is what it was like that, avoided on the video, many of the displays were in ‘free space’ with customer either side, so half of them were seeing a mirror image. That’s no problem with typical images, but might feel strange for text content. Still, it seems to me that transparent OLED is really just paving the way for transparent microLEDs in this kind of application. MicroLEDs should have much more ‘sparse matrices’ than the OLEDs although you will still have to drive them. (BR)
