Trafford Centre Adds Four New LED Displays

By Bob Raikes
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Perfect Fit Media of Manchester in the UK has set up four large displays leading into the TraffordCity and TraffordCentre in the city. Four large-scale sequential without motion media sites (two landscape 14m wide by 3.5m high and two 5m wide by 7.5m high) occupy the Bridgewater Circle approaching the intu Trafford Centre.

A fifth site at Junction 9 of the M60, on the Parkway leading into City Centre Manchester, will be live during May 2017.

The projects were built by Wildstone and cover 192 m² in total. They have been joined by digital light totems and an integrated light installation. There’s a short video online.

The firm recently introduced 13 new large format full motion media screens in high footfall entrance ways in the shopping centre.

Analyst Comment

We have asked the firm for more details of the displays used, but hadn’t got them at press time. If we get them, we’ll update the article online. (BR)