What They Say
Associated Press (AP) said that the CineWorld cinema chain in the UK plans to add 100 new ScreenX multi-screen installations to its locations. That will boost the number of ScreenX installations from 151 to 251 globally.
Cineworld says the idea is that
“it makes you feel like you’re sitting in the action.”
What We Think
I will have to watch out for an installation to try – I’ve never been to one of these installations. Still, cinema operators have to continue to offer experiences that can’t be enjoyed at home if they want viewers to get out again after the pandemic. (BR)
Image:AP