What They Say
TikTok is launching a TV service in Europe with Samsung. TikTok’s most-liked and viewed content will be available on a pre-installed app exclusive to Samsung’s most recent smart TVs.
Content is organised into 12 categories including gaming and comedy and food. Users will not have to have a TikTok account to watch the service, which has been developed to offer the content in HD. It launches this week in the UK with a European roll-out planned.
What We Think
Not dramatic news, but the fact that this app is exclusive to Samsung highlights the Korean firm’s power in the Smart TV market. This deal is for Europe and Tik Tok has been under threat in the US, although last month the US Commerce Dept halted a ban on TikTok in that country. The BBC reports that (BR)
