IDC Expects Easing in APAC PC Contraction

The APAC PC market (excluding Japan) was down 6.3% YoY in 2014, to 101 million units. While still a fall, the decline was still an improvement on the 10.3% contraction experienced in 2013. The market was flat YoY in Q4’14, at 25.9 million units.

IDC believes that the 2015 result will improve again, although still expects a contraction in shipments. “While high retail channel inventory and uncertain economic conditions will still bear down on China, upcoming commercial sector activity should help offset that somewhat. India should still have post-elections momentum and yet another large education tender. Indonesia should similarly have post-elections momentum, although high inflation and currency fluctuations are downside risks”, said research manager Handoko Andi.

Lenovo maintained its position as the top PC vendor in APACxJ. The company was especially boosted by good results in its home market of China and aggressive prices in markets like Indonesia. Dell jumped to second place after progress in key markets, and was the only top-five vendor to grow annually. Dell dislodged HP, which fell to third place.

APACxJ PC Shipment Market Share by Vendor, 2014 vs 2013 (%)   
Vendor 2014 Market Share (%) 2013 Market Share (%) YoY Change (%)
Lenovo 26.5% 24.9% -0.4%
Dell 10.9% 9.4% 7.8%
HP 10.1% 10.5% -9.4%
Acer 7.5% 8.2% -14%
Asus 7.3% 6.9% -0.7%
Others 37.7% 40.1% -11.9%
Total 100% 100% -6.3%
Source: IDC