Technavio has published a new report on the global OLED TV market, which is expected to grow at a CAGR of 76% from 2015-2019.
OLED TVs: About the Report
According to the latest market research report by Technavio, OLED display technology boasts several advantages over older technologies. OLED TVs offer a viewing angle of 180 degrees, superior contrast ratio, better refresh rate and sharper image quality when compared to LCDs and LED displays.
“The inherent benefits of OLED TVs will increase the demand and production of OLED TVs, thus accelerating market growth,” says Faisal Ghaus, Vice President of Technavio.
The new Technavio report also emphasizes the increase in R&D spending, as vendors seek to invest in the new technology to strengthen their market presence. Leading market vendors like LG Electronics, Konka Group, Panasonic and Sony have increased their investments in R&D on OLED displays to tap the huge growth potential of the market.
“Vendors are working on developing a set of technology standards for all end-products through an effective R&D process,” says Ghaus.
“Increased R&D spending has already led to advanced OLED displays that deliver a better TV-viewing experience to end-users.”
