In line with its brand signature, “Inspire Greatness”, TCL will illustrate its vision to create technology for a better future that inspires greatness that brings people together, with outstanding industrial and aesthetic design, intuitive user experience, and sustainable manufacturing.
TCL will participate in the well-known Milan Design Week 2023 at Fuorisalone for the first time, from April 17 to April 23, to present its exclusive “Elements – TCL Green Horizon” exhibition.
During the Milan Design Week, visitors will also get to view the brand-new 2023 TCL Europe product range, including new Mini LED and QLED Smart TVs, Domestic appliances, and new concept devices.
LG has been going to Milan Design Week for a number of years, but this is the first time for TCL. Maybe now that the company has displaced LG as the third biggest TV manufacturer in the world, it needs to muscle in on some of LG’s other spaces and stake a claim. Also, it signals a more adventurous marketing strategy for the Chinese TV vendor, a branding exercise that is unusually out of character for TCL.
