Roku

subscribe

Catching Roku on Ad-Supported TV

by Omid Rahmat

Tizen, Samsung’s operating system, shows considerably lower engagement in ad-supported content than Roku.

Tags:Advertising| CTV| Market Data| Parks Associates| Roku| Samsung

TV Industry Reshaped by Apps and Advertising

by Omid Rahmat

How long before we see TVs given away in lieu of revenues from apps, services, and advertising.

Tags:Advertising| Amazon| Apple| CTV| LG| Market Data| Roku| Samsung| showcase

TV Price Wars Heating Up

by Shawnee Blackwood

The stirrings of a price war can be felt if you have your fingers working Amazon’s pages.

Tags:Amazon| Hisense| MiniLED| OLED| QLED| Roku| Samsung| showcase| TCL| TV market

Co-Viewing is Better Than Just Viewing

by Omid Rahmat

Roku accounts for a large share of streaming TV time, with 38% of household streaming hours spent on Roku.

Tags:Advertising| Comscore| Connected TV| Roku| Smart TV| streaming