The Flimsy Border Fence Between MiniLED and OLED TVs

What Display Daily thinks: The review below triggers two thoughts: first, WebOS should be better, not could be, but should be. I am not convinced that it competes with streaming boxes like Roku, and that’s the gold standard for streaming boxes and user experience, and that includes having a competitor to the Roku remote. I am also not convinced that the OS circuitry in the TV is ever going to be competitive to streaming boxes which has a direct impact on the user experience.

Secondly, the premium for OLED TVs does not seem to lend itself to any form of mitigation with adoption and that adoption of premium OLED TVs should falter because TV quaity is a matter of perception, and not some magic set of technical specifications. This review perceives enough competitive value in the MiniLED TV to negate any possible technical advantages for the OLED TV.

User experience and pricing go hand-in-hand, and the takeaway from this review is LG needs to be aggressive on MinILED pricing and be willing to go head to head with HiSense or TCL.

The TV market is relatively flat, and I don’t foresee much growth opportunity unless there is a more aggressive pricing strategy from companies like LG on products like the one below. There is a very real situation where OLED TVs are priced out of reach which means the market needs a flagship technology that is accessible. This is it, and that’s why we should expect more changes in product lines to find a new premium brand, based on technologies like MiniLED, to make it easier for consumers to make the leap to newer, brighter models.

When LG’s MiniLED Beats LG’s OLED

Kerry Wan of ZDNet provides a comprehensive evaluation of LG’s QNED90T, highlighting the latest advancements and some limitations. According to the article, the model incorporates LG’s newest MiniLED technology, delivering impressive brightness and vibrant colors, making it particularly suitable for gamers with its 120Hz VRR display and dedicated software features. Despite the competitive market with alternatives from Samsung, TCL, and Hisense, the QNED90T stands out for those loyal to the LG brand.

Wan begins by comparing the QNED90T with LG’s OLED offerings, noting that while OLEDs excel in picture quality and viewing angles, MiniLED TVs like the QNED90T offer higher brightness and almost comparable contrast and black levels. The review covers the practical aspects of setting up the 65-inch QNED90T, priced at $1,899. While not the thinnest or lightest, it is manageable for two people to handle. Wan initially planned to wall-mount it but opted to place it near a window to test its brightness, finding the setup process relatively hassle-free.

The QNED90T features a flexible stand design with two legs that can be positioned closer or further apart, providing stability and enough space for a soundbar. Wan appreciates this design over the central stands of other brands, as it offers better weight distribution and less wobbling. The TV includes a Magic Remote, which, despite its usefulness, has a buggy sensor that requires occasional recalibration. It also supports voice inputs, enhancing the experience with new AI features.

Wan tested the QNED90T’s display panel for inconsistencies, finding minimal blooming and only noticeable haloing when viewed off-angle. However, the review unit did exhibit some Dirty Screen Effect (DSE), particularly visible during uniform scenes like space shots in the movie Interstellar. Despite this, the overall viewing experience remained positive.

Wan finds the TV’s WebOS 24 software much improved, with cleaner organization and dedicated Quick Cards for different modes and enhanced accessibility features. However, the top banner’s limited information display, mostly ads or empty space, is a minor drawback.