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Apple’s Headset Named Reality Pro or Reality One

by Omid Rahmat

The company is going to follow its launch strategy with Apple Watch for its MR headset, and try and emulate its success.

Apple’s Mixed Reality Headset Can’t Defy the Laws of Physics

by Karl Guttag

The learning curve for MR technology is slower than that of semiconductors, as many factors are nearing the limits of physics. Even the world’s biggest tech company has to face that reality.

UCSD and Meta AI Work Up Video Frame Interpolation for VR and AR Headsets

by Omid Rahmat

Computer scientists at the University of California, San Diego (UCSD) and Meta AI have developed a new video frame interpolation method that achieves smoother slow-motion video progression using something called Flow-Agnostic Video Representations for …

Tags:Augmented Reality| meta| Video Quality| VR

Eye Lasers vs. Giant Mirrors: The Funky Face-Off in AR and China’s Ambitions

by Jon Peddie

Augmented reality (AR), like virtual reality (VR), is divided into two main segments: consumer and commercial. Consumer AR glasses resemble normal spectacles and are inconspicuous. Commercial AR, which includes medical, scientific, industrial, enterprise, and …

Tags:Augmented Reality| Head Up Displays HUDs| meta| Microsoft| VR

The Wildly Fluctuating Data Around AR/VR/MR Shipments

by Omid Rahmat

IDC just came out with a report that says Meta had 80% of the AR/VR headset market in 2022 as global shipments declined 20.9% to 8.8 million units. A Chinese market research firm has …

What Meta’s Price Drops Tells You About Making Headsets

by Omid Rahmat

There are three fundamental problems with making headsets for AR/VR/MR. First, which of the three is it? Second, it’s never about what you see, but how you see it. Third, you have to have …

Tags:Augmented Reality| Head Tracker| HMDs (Head Mounted Displays)| meta| Oculus VR

Tired: VR; Wired: MR

by Omid Rahmat

No matter how you slice it, Meta is subsidizing every VR headset it sells to the tune of 4 to 6 times the revenue it generates. That’s so crazy that you have to think …

Tags:Apple| Augmented Reality| meta| Mixed Reality| Oculus VR

ByteDance May Have a Thing to Say About VR With Pico

by Omid Rahmat

TikTok’s parent comapny, China’s ByteDance, owns a VR headset company, Pico, and despite the pressures that bear down on the company from western regulators, it is not backing away from a fight with Meta …

Tags:HMDs (Head Mounted Displays)| meta| Pico| VR

SK Hynix and LG Displays to Make MicroOLEDs for Meta

by Omid Rahmat

The social media giant will be designing the chips to be manufactured as part of its ongoing investment in the mixed reality displays. The expected timing for all this is 2025 to 2026. According …

FTC Denied in VR Merger Case with Meta

by Omid Rahmat

On July 25, 2022, Meta Platforms, Inc. (“Meta”) filed a petition to recuse Chair Lina M.Khan from participating in any decision concerning the Commission’s review of Meta’sproposed merger with Within Unlimited, Inc (“Within”). Meta …

Tags:meta| oculus| VR

Meta’s Reality Labs Lost $13.7 Billion in 2022

by Omid Rahmat

The company’s 2022 results has gotten the financial analyst tribe back on board especially as Mark Zuckerberg touted 2023 as the “year of efficiency.” Nevertheless the Meta Reality portion of the company continues to …

Tags:Financial Data| meta| Oculus VR

AR/VR/XR: Pick One, Any One

by Omid Rahmat

Apple is a multi-trillion dollar company. You have to let that sink in for a while because if that doesn’t cause you anxiety, nothing will. It also happens to have a billion loyal customers. …