DOOH – Page 4 – Display Daily

A Boost of DOOH Optimism From Europe

by Omid Rahmat

OOH fat cats, JCDecaux in France and Ströer in Germany, have been reporting robust sales, growth, and healthy bookings for their businesses. Despite a war in Ukraine, the hit on each country’s economies from …

Tags:DOOH| Financial Data| Market Data

Video Represents 40% of Programmatic Ad Spend in OOH

by Omid Rahmat

Billboards, large format, free-standing, elevated displays remain the most popular asset category for digital ads. But, the second half of 2022 saw roughly 10% growth in display panel, and screen/TV usage. The data is …

Tags:Advertising| Billboards| DOOH| Kiosks| Market Data

Taoping Pushing Smart Large Screen Displays for Exhibitions

by Omid Rahmat

One of the first commercial installations for the company’s new product initiative is at the New Era Jiangsu Water Harnessing Exhibition Hall. The display solutions unveiled at the Jiangsu Water Harnessing Exhibition Hall include …

Tags:DOOH| large displays| Large Venue Projectors| Taopiing

LG Makes a Smart Move in DOOH

by Omid Rahmat

A system-on-chip (SoC) collaboration with Broadsign will allow TV’s powered by webOS to take advantage of the inherent built-in advertising capabilities and campaign management tools on offer to digital signage users. This is essentially …

Tags:Broadsign| DOOH| LG Displays (LGD)| WebOS

Retail Attention Grabbing Driving Digital Signage’s 7.7% CAGR

by Omid Rahmat

In a world filled with a plethora of brands and sources of media, and where the average consumer is exposed to thousands of messages each day, the importance of choosing efficient and effective advertising …

Tags:Digital Signage| DOOH

The Expanding Real Estate for Displays in Retail

by Omid Rahmat

NRF’s Big Show, the annual trade show for retail technology is being held in New York (January 15-17, 2023), the first time the show is taking place in-person in 2 years. The last time …

Samsung Updates Retail Display Technology Including New Kiosk Windows 10 IoT Enterprise Edition

by Artem Alekseenko

Samsung Electronics America will showcase its technology at NRF 2023: Retail’s Big Show, offering retailers and system integrators a glimpse into the ways these solutions can reinvigorate brick-and-mortar experiences for customers and employees alike. …

The LED Studio Announces Solar Powered Display

by Milos Pavlovic

The LED Studio, a digital signage firm, has announced a solar powered display with a focus on DOOH use cases, called the Aegis Pro, unveiled with manufacturing partner VOD Visual, according to a press …

Tags:Digital Signage| DOOH| LED Studio

LightnTec Gets EU Funding for Super-Thin LED Displays

by Omid Rahmat

The German LED start-up LightnTec now has the European Union as a financial support for its super-thin foil-based displays, based on a grant from its 10 billion EU accelerator program. The European Innovation Council – which has a mandate …

Tags:DOOH| LED| LightnTec

Daktronics Offers ‘Light Mitigation’

by Bob Raikes

What They Say Daktronics put out a press release that highlighted that it is able to supply ‘light mitigation’ technology that can help where light spilling from large LEDs under the name LightDirect. The …

Tags:Daktronics| DOOH| LED| Outdoor Displays

Power Plan in Germany – What changes from September 1st

by Bob Raikes

What They Say Invidis reports that the new Energy Saving Ordinance from the German Federal Ministry of Economics has banned the use of DooH signs and digital signage except between the hours of 4pm …

Tags:Digital Signage| DOOH| Germany| Russia

Links Week Starting 8th August 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. (I’m still catching up after Display Week!) …