CTV – Page 4 – Display Daily

Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.

by Artem Alekseenko

A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a …

Innovid Teams Up with Walmart Demand Side Platform on Connected TVs

by Artem Alekseenko

Innovid announced its partnership to power more personalized ad creative for Walmart DSP, the demand-side platform for the omni-channel retail media business of America’s largest retailer – Walmart Connect. In addition to creative personalization, optimization …

Tags:CTV| Innovid| Walmart

Foxxum OS 4 Being Embedded in CVTE TV PCBs

by Omid Rahmat

The connected TV (CTV) is getting just that little bit more accessible to consumer electronics manufacturers. Foxxum’s OS 4 is going to be integrated into printed circuit boards (PCBs) from display control manufacturer, Guangzhou …

Tags:CTV| Foxxum| TV OS