Roku Announces New Features and Partnerships to Boost Advertising Opportunities in the Streaming Era
by Shawnee Blackwood
For the first time in 2022, streaming TV surpassed cable viewing.
Tags:Advertising| CTV| Roku| streaming subscribers
Direct-to-Glass: Doing CTV Right
by Omid Rahmat
What do you do if you are in the CTV business and don’t have a direct-to-glass product or strategy?
Tags:Advertising| CTV| LG
Where Go Gamers, Go All
by Omid Rahmat
There is no one thing that engages the younger generation.
Tags:Advertising| Cloud Gaming| CTV| FAST| Gamers| LG
Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.
by Artem Alekseenko
A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a …
Tags:Advertising| CTV| FAST| | Gamer| LG
Innovid Teams Up with Walmart Demand Side Platform on Connected TVs
by Artem Alekseenko
Innovid announced its partnership to power more personalized ad creative for Walmart DSP, the demand-side platform for the omni-channel retail media business of America’s largest retailer – Walmart Connect. In addition to creative personalization, optimization …
Tags:CTV| Innovid| Walmart
Foxxum OS 4 Being Embedded in CVTE TV PCBs
by Omid Rahmat
The connected TV (CTV) is getting just that little bit more accessible to consumer electronics manufacturers. Foxxum’s OS 4 is going to be integrated into printed circuit boards (PCBs) from display control manufacturer, Guangzhou …
Tags:CTV| Foxxum| TV OS
