Augmented Reality

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5G, AR and VR in Korea

by Matthew Brennesholtz

5G is coming, there is no doubt about that. When it comes, however, what will it look like? Who will pay for it?Strategy Analytics released a report titled “LG Uplus Looks for 5G Differentiation …

Tags:5G| Augmented Reality| LG Electronics (LGE)| Virtual Reality

AR as in ART?

by Norbert Hildebrand

For quite some time we have seen many installations where AR as in augmented reality is used to create images and information where there is none to begin with. We all have seen the …

Tags:Apple| Augmented Reality

SA Photonics Introduces PilotVision HMD

by Matthew Brennesholtz

SA Photonics introduced their new PilotVision augmented reality (AR) head mounted display (HMD) at EAA AirVenture Oshkosh 2019. According to SA Photonics: PilotVision AR HMD from SA Photonics is intended for civilian pilots. (Credit: …

Tags:Augmented Reality| HMDs (Head Mounted Displays)| OLEDs

Magic Leap vs. Nreal

by Norbert Hildebrand

As some of you may have heard, Magic Leap is suing its competitor, Nreal, in a lawsuit “Magic Leap Inc. v. Xu, 19-cv-03445, U.S. District Court, Northern District of California (San Francisco)” filed on …

Tags:Augmented Reality| Litigation| Patents

The VR / AR Market Growth – I am Still Not Convinced

by Norbert Hildebrand

In recent news, market forecasts and surveys seem to hint at an uptick in VR market success. Combine this with the continued support from several large players and it seems that the AR / …

Tags:Augmented Reality| China| Market Data| USA| Virtual Reality

Are We Playing With Fire?

by Norbert Hildebrand

When we write about virtual and augmented reality we measure the success of these new technologies either by their market success or the technological level we can achieve with the latest headset. While the …

Tags:Augmented Reality| HMDs (Head Mounted Displays)| Virtual Reality

IDEA Group Formed for Advanced Display Distribution Standards

by Chris Chinnock

A press conference at the 2019 NAB Show was used to launch the Immersive Digital Experiences Alliance (IDEA). Its mission is to create a suite of royalty-free specifications that address all immersive media formats, …

Tags:3D software| Augmented Reality| Distribution| Holographic Displays| Light Field Displays| Virtual Reality

AR/VR for the Military

by Norbert Hildebrand

When we discuss non-consumer applications for AR / VR systems, we have to add military applications on this list, for sure. Besides the military affinity to new technologies as a way to achieve an …

Tags:Augmented Reality| Microsoft| Military & Defence| Virtual Reality

MicroLED: Emerging as a Next Generation Display Technology

by Sweta Dash

MicroLED is emerging as next generation display technology because of its potential to be a thinner, brighter, lighter, and low power display. It combines the best features of LCD and OLED. It is considered …

Tags:Augmented Reality| Manufacturing| MicroLED| Wearables

Would This Be a Way to Jump-Start Augmented Reality?

by Norbert Hildebrand

In July 2018 AT&T became one more company investing into Magic Leap. Remember this all happened before Magic Leap actually released a product to the market. With over $2 billion of investments, Magic Leap …

Tags:AT&T| Augmented Reality| HMDs (Head Mounted Displays)

Chasing Better AR in Education

by Len Scrogan

In a distant corner of the massive exhibit hall, crowds of educators crammed themselves into a small booth, and this went on uninterrupted, day after day. It was difficult to get face time with …

Tags:Augmented Reality| Education| USA