Empowering display industry professionals with cutting-edge insights and analysis
by Len Scrogan
In my continued series on how real companies are wrestling with using VR as an educational tool, today’s article focuses on managing costs and measuring success. These notions are based on a recent webinar …
Tags:Augmented Reality| Virtual Reality
by Norbert Hildebrand
The success of AR and VR technology (or the lack thereof) is a highly debated issue in the media between bloggers, analysts, journalists and all the marketing groups pushing their respective products. Besides almost …
Tags:Augmented Reality| Forecasts| SmartGlasses| Smartphones| Virtual Reality
by Matthew Brennesholtz
AT the recent National Retail Federation (NRF) Big Show in New York, I attended a session titled “Re-imagining the shopping experience with immersive 3D and AR product media.” To retail companies, “3D” and “AR” …
Tags:3D software| Adobe| Augmented Reality| NRF (National Retail Federation)| NRF 2020| Retail
by Norbert Hildebrand
CES 2020 has a lot to offer when it comes to AR / VR. Besides some presentations, there are plenty of exhibitors that identify with AR/VR in one form or another. Filtering the exhibitor …
Tags:Augmented Reality| Samsung| sony| Virtual Reality| Vuzix
by Len Scrogan
This is the story of real-life companies and how they are wrestling with using VR as an educational tool. Last week I attended a webinar that featured a fabulous glimpse into the flourishing VR …
Tags:Augmented Reality| Education| Virtual Reality
by Steve Sechrist
In case you missed it, in the latest worldwide VR – AR (virtual reality – augmented reality) market forecast, spending is reckoned to increase 78.5% next year, reaching $18.8 billion in 2020, over the …
Tags:Augmented Reality| Market Data| Mixed Reality| Oculus VR| Virtual Reality
by Bob Raikes
I have reported several times on Finnish XR start-up Varjo, since I first recognised the potential of their concept of ‘foveated resolution’. I reported most recently a few weeks ago from AWE Europe in …
Tags:Augmented Reality| Aviation| AWE Europe 2019| HMDs (Head Mounted Displays)| Mixed Reality| Virtual Reality
by Norbert Hildebrand
In case you wonder, XR is a term for X {A,V,M, or any other reality you can think of} Reality. In other words we look at the AR / VR market in Europe. First …
Tags:Augmented Reality| Mixed Reality| Training| Virtual Reality
by Norbert Hildebrand
When we talk about augmented and virtual reality applications we always agree that healthcare is one of the segments where the AR / VR advantages are beyond any discussion of cost effectiveness. From medical …
Tags:Augmented Reality| MEA (Middle East & Africa)| Medical| Virtual Reality
by Norbert Hildebrand
For years, analysts have fallen into two categories when it comes to AR / VR. There are the ‘Enthusiasts’ that believe that there is no other technology necessary after we are all connected via …
Tags:Augmented Reality| Head Up Displays HUDs| HMDs (Head Mounted Displays)| Holographic Displays
by Len Scrogan
Some years ago, marketing professionals introduced the concept of market segmentation. This notion rejected the traditional belief that a product or service had only one life to live in the marketplace. Instead, the same …
Tags:Augmented Reality| Education| HMDs (Head Mounted Displays)| Virtual Reality
by Len Scrogan
The number of activities taking space in the extended reality space these days is truly accelerating at a dizzying pace. Frankly, it’s just impossible to keep up. And not every little revelation is worthy …
Tags:Augmented Reality| Education| Virtual Reality
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