Augmented Reality – Page 4

Driving Automotive AR

by Jon Peddie

Taking on the big questions that OEMs face in differentiating with AR.

Tags:Augmented Reality| Automotive

Exclusive: How to Make a Game-Changing Investment in 3D Display Technology

by Omid Rahmat

3D display technology requires an enormous investment in time and money, but we think we just found the shortest of shortcuts.

Tags:3D displays| AR HUD| Augmented Reality| Holographic Displays| showcase

Porsche Macan Unveils New Tech Features: Augmented Reality and Multi-Screen Displays Lead

by Shawnee Blackwood

Three screens and an AR HUD lead the display innovations in Porsche’s latest electric vehicle.

Tags:Augmented Reality| Automotive| Head Up Displays HUDs| Porsche

Spatial Cinema: The Couch is the Safest Place for Pass-Through Mixed Reality

by Omid Rahmat

There is a world in which headsets work.

AR Dives into the Water with Smart Swim 2 Goggles

by Shawnee Blackwood

It incorporates a heart rate monitor positioned at the temple and a digital compass for open water swimmers.

Tags:Augmented Reality| smart glasses

A Spatial Computing Black Hole Dragging Tech Industry Into Purgatory

by Omid Rahmat

Follow the money.

Tags:Augmented Reality| showcase| spatial computing| VR

China’s AR/VR Market Pins Hopes on Vision Pro

by Shawnee Blackwood

Domestic consumer-grade XR device sales in China are expected to increase by just 6.5% year-on-year to 757,000 units in 2023.

The Iffy Push Behind LCoS

by Omid Rahmat

Microdisplays are very small but they talk big. Really big.

Tags:Augmented Reality| LCOS| Raontech| showcase| smart glasses

Imagine a Microdisplay Market Without the Moolah

by Omid Rahmat

Too much money in the wrong places distorts the view from the inside.

Tags:Augmented Reality| headsets| MR| showcase| smart glasses

Meta’s $42 Billion Loss on Reality Labs is Marie Antoinette Moment for Tech

by Joseph Bryans

Meta’s Reality Labs reported over $1 billion in sales for the fourth quarter or 2023. Despite this revenue, the unit experienced a significant operating loss of $4.65 billion.

The Perils of AR Display Adventures

by Omid Rahmat

Does anyone who actually makes AR glasses spend any money on determining product=market fit or run focus groups with actual users before going to market?

Tags:AR Glasses| Augmented Reality| Rayneo| showcase

TCL’s Crowdfunding Strategy

by Omid Rahmat

Is it marketing smarts for smart glasses or a Hail Mary for audiences outside of China?