Advertising – Page 12 – Display Daily

Ströer Debuts First Programmatic Advertising

by Tom Allen

Ströer and media group VivaKi have launched Germany’s first programmatic DOOH campaign. It will run on around 100 digital screens in Hamburg until the end of June. VivaKi’s AODSync tool was tied to Ströer’s …

Tags:Advertising| Digital Signage| Germany| Large Display Monitor| Vol 23 - Issue 19

Vyking Launches Video Ad Suite That Reacts to Users

by Arthur Berman

Vyking (Berlin, Germany) has developed a suite of interactive video ad formats called ReactivAds. The system observes users’ through the use of a webcam such as commonly found on devices. By identifying user facial …

LG Taps Popular Jason Statham to Star in First TV commercial for G5

by Isaac Oburu

Jason Statham, the popular high-flying, high-octane star of action movies such The Transporter and The Expendables series, will star in LG Electronics’ latest TV spot for its revolutionary G5 modular smartphone. Fredrik Bond, the …

Tags:Advertising| LG Electronics (LGE)| Mobile Phones| Smartphones

Digital Advertising on Course to Take Over the Advertising Market, but What is the Best Way to Reach the Audience?

by Norbert Hildebrand

Advertising is a part of our lives, whether we like it or not. In many cases, advertising is the driving force behind the technologies that we are able to use by providing a substantial …

Tags:Advertising| DOOH| Large Display Monitor| Vol 23 - Issue 12

JCDecaux Commences Digital Transformation of London Bus Shelter Network

by Isaac Oburu

JCDecaux SA, the number one outdoor advertising company worldwide, today launches the digital transformation of the bus shelter network in London following the award by Transport for London (TfL) of the world’s largest bus …

Tags:Advertising| Transport| UK (United Kingdom)

LG To Debut First-Ever Super Bowl Commercial

by Isaac Oburu

LG Electronics (LG) announced today that the company’s first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED …

Tags:Advertising| LG Electronics (LGE)| USA

LG Hopes to Win at Super Bowl

by Tom Allen

Ridley and Jake Scott will work together to direct the advertLG will show its first Super Bowl advert during the next game, due to be played on the 7th February 2016, which will promote …

What Should Advertisers Spend on DOOH?

by Tom Allen

According to a study by BrandScience – part of the Omnicom agency group – advertisers should spend about 45% of the outdoor spend on digital media. Above that level, extra advertising was found to …

Tags:Advertising| DOOH| Large Display Monitor| Vol 22 - Issue 50

DirecTV’s Wrist Slapped for ‘Misleading’ Advert

by Tom Allen

DirecTV has been forced to modify an advert (http://tinyurl.com/nkwc653), which gave the impression that all of its content was already available in UltraHD. The National Advertising Division (NAD) of the Council of Better Business …

Tags:4k| Advertising| DirecTV| Large Display Monitor| Vol 22 - Issue 50

LG Promotes ‘The Power of OLED’

by Tom Allen

LG has launched an online video campaign to promote its OLED TVs. Highlighting the benefits of OLED compared to LCD, the videos feature commentary from Michael Uslan – originator and executive producer of the …

Tobii Pushes Eye Tracking for Advertising

by Tom Allen

Tobii has announced a large-scale eye tracking survey panel in Sweden. Attention data will be continuously collected from 1,000 eye trackers in households around the country, attached to laptops and PCs. The data will …

German AV to Top €10 Billion

by Tom Allen

Revenue generated by the German AV market will exceed €10 billion this year for the first time. The forecast comes from the Association of Commercial Broadcasters and Audiovisual Services in Germany (VPRT). VPRT expects …