Screenvision Media Takes Next Step in ‘Connected Cinema’ Initiative by Joining Digital Place Based Advertising Association

Screenvision Media, a national cinema advertising leader, has joined the Digital Place Based Advertising Association (DPAA), building off the company’s upfront momentum and recently announced “Connected Cinema” initiative.

The Connected Cinema experience, announced earlier this month by Screenvision Media at its upfront event, provides the ultimate canvas for brand storytelling. Through new tech alliances, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. Under the Connected Cinema umbrella, Screenvision Media is offering consumer brands the ability to fully engage with target audiences during every step of their movie-going journey.

John Partilla, Screenvision Media CEO and DPAA board member, said, “Our commitment to the craft of creativity and storytelling is a driving passion within the company, and we take great pride in helping brands marry the art of the story with the science of data and technology. By joining DPAA we are giving ourselves a seat at the table alongside our colleagues in helping to chart the future of the video everywhere marketplace for everyone’s benefit– brands and networks alike. Under Barry Frey’s leadership, the DPAA has emerged as a vital organization that is doing great work in advancing the video everywhere message among media planners. We are pleased to be part of his team.”

Barry Frey, president & CEO, DPAA, said, “Cinema advertising generated more than $700 million in ad revenue in 2015, making it an enormous component of the video everywhere ecosystem. Screenvision Media is a leader in the space, providing a premium video environment that enables marketers to engage with consumers. Screenvision Media’s membership in DPAA symbolizes our industry’s continuing coalescence and increasingly unified voice in stating our compelling message to the ad community.”

Screenvision Media offers brands a variety of premium video opportunities in captivating and immersive environments at movie theaters nationwide. The company’s national, regional and local advertising platforms include on-screen advertising, in-lobby promotions and integrated marketing programs. Screenvision Media also provides comprehensive cinema advertising representation services to top tier theatrical exhibitors. Screenvision Media’s cinema advertising network includes more than 14,300 screens across all 50 states and 94% of DMAs.

Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

The DPAA’s annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.