Empowering display industry professionals with cutting-edge insights and analysis
by Bob Raikes
In a report, Top Ten Digital Media Predictions for 2017, Strategy Analytics Digital Media Strategies (DMS) service has highlighted the trends and events that it believes will shape OTT video, digital advertising and VR …
Tags:Advertising| Large Display Monitor| Mobile Display Monitor| Vol 23 - Issue 50
by Bob Raikes
Lightvert in the UK – a start-up founded by Daniel Siden and a spin out from Haberdashery – has developed a patent pending technology it calls Echo that uses a single line of light, …
Tags:Advertising| DOOH| Large Display Monitor| Laser| Mobile Display Monitor| Novel Displays| Vol 23 - Issue 48
by Norbert Hildebrand
How do you make a DLP system work without optics? Easy, just make the pixels big enough. That is exactly what Breakfast, a Brooklyn, NY based company has done. Breakfast is a small company …
Tags:Advertising| Digital Signage| Large Display Monitor| large displays| Vol 23 - Issue 48
by Bob Raikes
The European Audiovisual Observatory released its data on the development of advertising revenues in Europe (including Russia and Turkey). It found that in 2015, internet advertising went past TV to become the top segment …
Tags:Advertising| Europe| Large Display Monitor| Vol 23 - Issue 46
by Isaac Oburu
British Land has signed a significant digital advertising contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision …
Tags:Advertising| UK (United Kingdom)
by Isaac Oburu
JCDecaux SA, the number one outdoor advertising company worldwide, announced today that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has been awarded the bus shelter advertising contracts by …
Tags:Advertising| JCDecaux| UK (United Kingdom)
by Isaac Oburu
Sony shot an advertising campaign in a casino in Romania using its new range of Sony Bravia 4K HDR TVs. The ad was made by American director Andre Stringer and DDB Berlin using 4000 …
Tags:Advertising| Back Panel| Large Display Monitor| sony| Vol 23 - Issue 37
by Milos Pavlovic
Carat, a division of Dentsu, published its latest forecast for advertising spending and has predicted that overall there will be a 4.0% growth in 2017 with emerging economies ahead of the rest. OOH is …
Tags:Advertising| DOOH| Large Display Monitor| Mobile Display Monitor| Vol 23 - Issue 36
by Milos Pavlovic
M&C Saatchi has been working with Clear Channel and Posterscope to develop outdoor advertising that uses a Microsoft Kinect camera to detect a viewer and estimate their engagement. The content on the display is …
Tags:Advertising| DOOH| Large Display Monitor| Vol 23 - Issue 36
by Isaac Oburu
The Digital Place Based Advertising Association (DPAA) has announced that brand leaders have agreed to rub shoulders at this year’s 2016 Video Everywhere Summit, taking place on the 27th October at the Roosevelt Hotel …
Tags:Advertising| Back Panel| DOOH| Events| Large Display Monitor| USA| Vol 23 - Issue 30
by Tom Allen
To promote its 2016 TVs, Samsung is opening pop-up experience zones in cities around the world. Beginning in Jakarta, Indonesia, the zones – where customers can see the TVs and share photos on social …
Tags:Advertising| Back Panel| Large Display Monitor| Samsung| Vol 23 - Issue 25| Worldwide
by Isaac Oburu
The Digital Place Based Advertising Association (DPAA) has issued a white paper to members detailing guidelines and best practices to help accelerate mobile integration into digital place-based campaigns. The paper, six months in the …
Tags:Advertising| DPAA Video Everywhere Summit
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