Advertising – Page 11 – Display Daily

Internet Advertising Top in 2015

by Bob Raikes

The European Audiovisual Observatory released its data on the development of advertising revenues in Europe (including Russia and Turkey). It found that in 2015, internet advertising went past TV to become the top segment …

Tags:Advertising| Europe| Large Display Monitor| Vol 23 - Issue 46

British Land secures 100 screen portfolio deal with Clear Channel UK

by Isaac Oburu

British Land has signed a significant digital advertising contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision …

Tags:Advertising| UK (United Kingdom)

MCDecaux Wins 20-year Tokyo Advertising Contracts

by Isaac Oburu

JCDecaux SA, the number one outdoor advertising company worldwide, announced today that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has been awarded the bus shelter advertising contracts by …

Tags:Advertising| JCDecaux| UK (United Kingdom)

New Sony Bravia Ad Set in Romanian Casino

by Isaac Oburu

Sony shot an advertising campaign in a casino in Romania using its new range of Sony Bravia 4K HDR TVs. The ad was made by American director Andre Stringer and DDB Berlin using 4000 …

Tags:Advertising| Back Panel| Large Display Monitor| sony| Vol 23 - Issue 37

Carat Expects Growth in OOH

by Milos Pavlovic

Carat, a division of Dentsu, published its latest forecast for advertising spending and has predicted that overall there will be a 4.0% growth in 2017 with emerging economies ahead of the rest. OOH is …

Tags:Advertising| DOOH| Large Display Monitor| Mobile Display Monitor| Vol 23 - Issue 36

Advert Designed to Evolve

by Milos Pavlovic

M&C Saatchi has been working with Clear Channel and Posterscope to develop outdoor advertising that uses a Microsoft Kinect camera to detect a viewer and estimate their engagement. The content on the display is …

Tags:Advertising| DOOH| Large Display Monitor| Vol 23 - Issue 36

Speakers Confirmed for 2016 Video Everywhere Summit

by Isaac Oburu

The Digital Place Based Advertising Association (DPAA) has announced that brand leaders have agreed to rub shoulders at this year’s 2016 Video Everywhere Summit, taking place on the 27th October at the Roosevelt Hotel …

Samsung Shows Off Immersive TV in Experience Zones

by Tom Allen

To promote its 2016 TVs, Samsung is opening pop-up experience zones in cities around the world. Beginning in Jakarta, Indonesia, the zones – where customers can see the TVs and share photos on social …

Digital Place Based Advertising Association Issues Guidelines and Best Practices White Paper on Mobile Integration

by Isaac Oburu

The Digital Place Based Advertising Association (DPAA) has issued a white paper to members detailing guidelines and best practices to help accelerate mobile integration into digital place-based campaigns. The paper, six months in the …

Tags:Advertising| DPAA Video Everywhere Summit

Oppo’s R9 is a Huge Success

by Tom Allen

Alen Wu, VP of Oppo, has said that – since it was launched on the 17th March – an F1 Plus (Oppo R9 in China) smartphone has been sold every 1.1 seconds, on average. …

Screenvision Media Takes Next Step in ‘Connected Cinema’ Initiative by Joining Digital Place Based Advertising Association

by Isaac Oburu

Screenvision Media, a national cinema advertising leader, has joined the Digital Place Based Advertising Association (DPAA), building off the company’s upfront momentum and recently announced “Connected Cinema” initiative. The Connected Cinema experience, announced earlier …

Tags:Advertising| Cinema

Sharp Not Punished for ‘LED TV’ Marketing

by Tom Allen

Sharp has been cleared of Consumer Class Action A lawsuit in the USA, after a judge upheld a motion-to-dismiss ruling, made in September last year, in a case from 2014. The report comes from …