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Super Plastronics Ramping Up TV Business, Launches New Kodak Branded Line

Super Plastronics Pvt Ltd, the licensee of the Kodak brand, has introduced its latest lineup of TVs in India. The new models include the Kodak 9XPRO TV series, the Kodak CA PRO series with Google TV, and the Kodak 75-inch 4K QLED TV. The Kodak 9XPRO TV series is an Android 11 set with an ARM Cortex A55x4 Realtek processor, a wide range of apps and games, including popular streaming services like Netflix, Prime Video, and Disney+Hotstar, and Dolby Digital sound.

Kodak 9XPRO TV Series
Sizes32-inch, 42-inch, 43-inch
ResolutionHD Ready (32-inch); Full HD (42-inch, 43-inch)
ProcessorARM Cortex A55x4 Realtek
Operating SystemAndroid 11
SoundDolby Digital with 30W speaker output
FeaturesBuilt-in Netflix, Google Assistant, Chromecast
ConnectivityBluetooth 5.0
Memory1GB RAM, 8GB ROM
App and Game SupportOver 6,000 apps and games, Google Play Store

The Kodak CA PRO series are Google TV sets with a 4K UHD displays and integrated Google Assistant. The CA PRO series also comes with Chromecast and popular educational platforms like YouTube Learning and Google Classroom.

Kodak CA PRO Series (Google TVs)
Sizes50-inch, 55-inch, 65-inch
Display4K UHD
Integrated FeaturesGoogle Assistant, Chromecast
ProcessorMT9062
ConnectivityUSB 2.0, HDMI 3 (ARC, CEC), Bluetooth v. 5.0
Remote ControlUser-friendly with dedicated hotkeys for popular streaming platforms
Sound40W output with Dolby Audio Stereo Box Speaker
App and Game SupportOver 10,000 apps and games, Google Play Store

At the top end of the scale is the Kodak 75-inch 4K QLED TV with DTS TruSurround and Dolby MS12, with support for HDR10+, Dolby Atmos, Dolby Vision, and in-built Chromecast and Airplay.

Kodak 4K QLED Matrix TV
Size75-inch
DisplayQLED 4K with 1.1 billion colors
SoundDTS TruSurround, Dolby MS12
HDR SupportHDR10+
Memory2GB RAM, 16GB internal storage
Additional FeaturesBezel-less and Airslim design, Dolby Atmos, Dolby Vision, Dolby Digital Plus
Built-in FeaturesChromecast, Airplay support for over 1000+ apps

The new Kodak TV series will be available for purchase on both Amazon India and Flipkart.

Super Plastronics Ramping Up TV Production

Super Plastronics manufactures TVs under brands like Kodak, Thomson, and Blaupunkt in India, and we have already discussed how the company is establishing a new television manufacturing plant in Hapur, Uttar Pradesh. The company plans to invest ₹300 crore ($36 million) initially and aims to begin operations at the plant before the end of this year. Super Plastronics intends to produce one million televisions made in India in the next financial year, primarily focusing on TVs of 40 inches and above, although this new Kodak line also includes a 32-inch model.

Additionally, the company is exploring export opportunities, particularly in markets such as South America. It is in discussions with its brand partners for potential expansion into new markets and expects to generate TV sales revenues of ₹800-900 crore ($97-109 million) by the end of its 2023 financial year.