What They Say
Strategy Analytics forecast that globally 50% of the installed base of TVs will be smartTVs by 2026. 34% of households had the technology at the end of 2020, equating to 665 million homes and annual sales were 186 million sets, 79% of all flat panel TVs.
Operating systems are consolidating with over 50% of sets having the top four OSes in 2020, up from 33% up from 2015. Tizen is in top place.
What We Think
I wasn’t sure whether this really added much to data that we have already reported, but I thought that the regional forecast was interesting and highlighted the big difference between the highest and lowest adoption. (BR)
Figure 1. Global Smart TV Household Penetration by Region – click for higher resolution
