Sony Promotes Fry to European Pro Head

Adam Fry is the new new VP of Sony’s Professional Solutions Europe business. Having worked at the company for 25 years, Fry will now be responsible for the continued growth of Sony’s B2B business in Europe. He joined the company in 1990 and has held several European director-level roles, including head of North and Central European country operations, European channel director and director of strategic customers EMEA.

Fry takes over from Katsunori Yamanouchi, who is the new deputy president of Professional Solutions Americas. Yamanouchi led the PSE business for four years.