Sony Brings Low-Cost UHD to Europe

Sony launched three new TVs in the USA last month: the X800D, X750D and X700D (UHD Becomes More Affordable With Sony). These have now been launched in Europe as the XD70, XD75 and XD80, along with two more models: the XD83 and SD80.

Both of the new models (despite the SD80’s name) are UltraHD and are HDR-capable (HDR10), although the SD80 will require a firmware update to enable this.

The SD80 is a curved TV with an edge-LED backlight. It runs Android TV, has four HDMI ports and a twin-tuner and will be available in a 50″ size. It will cost £960 ($1,270).

The XD83 is a flat model with Sony’s Triluminos colour-enhancing technology. It also has an edge-LED backlight, Android TV, four HDMI ports and a twin-tuner. 43″ and 49″ sets will be available, for £750 ($990) and £880 ($1,160), respectively.

The XD80 will cost £1,040 ($1,375) (55″), £800 ($1,055) (49″) and £680 ($900) (43″). The 65″ XD75 will cost £1,360 ($1,800). The XD70, in 55″ and 49″ sizes, will cost £800 and £640 ($845), respectively.

All prices are ex VAT.