What They Say
Nikkei reported on Sony’s annual update to its direction and took the chance to highlight how the firm’s strategy has developed over recent decades. The event was typically used in the past to announce financial and other ‘hard’ targets, but this year Sony Chairman Kenichiro Yoshida highlighted an expansion of the firm’s customer base from around 160 million to 1 billion based on a ‘community of interest’. No date was given for reaching the target.
Yoshida cited the hit anime “Demon Slayer” as an example of the ‘excitement value chain’. It has developed from simplay a TV show to a feature film and music. Games based on the characters are said to be in the pipeline.
What We Think
Sony’s stock price has done very well over the last 7 or 8 years, although it suffered in the period before that and clearly investors are happy with the firm’s direction. (BR)
