SoftAtHome (stand 5A51), a software provider for operator CPE devices enabling convergent services for the digital home, has integrated Dolby Atmos and light surround unique technology in its immersive 360° TV experience demo, showcased at IBC 2016 in Amsterdam.
Dolby Atmos for the home brings the ultimate cinema sound experience to home theaters to create powerful, moving audio that flows around the end-user. Dolby Atmos is the first cinematic audio format in which sounds exist as individual entities. In Dolby Atmos, any sound can be precisely placed and moved anywhere in a room, including overhead, to flow above and around the end-user in three-dimensional space.
SoftAtHome has enabled Dolby Atmos experience into its UHD/HDR immersive value proposal turning a room into an amazing place for entertainment. Users feel like they are inside the action, in ways they have never experienced previously. >From now on, viewers can experience a truly living immersive experience. Combined with a unique light surround experience, where lights participate in providing a dynamic ambiance tight with the displayed video, the final experience become unique with a sensation of being immersed in the watched movie.
“We are delighted to have added Dolby Atmos experience to bring a new component to immersive experience in a home-like environment”, said Michel Degland, CEO of SoftAtHome. “Combining audio objects brought by Dolby with the creative power of UHD, enables an unmatched immersive experience. SoftAtHome is always looking to combine new disruptive technologies to open a new world of entertainment in the Operator reach.”
Visitors at IBC in Amsterdam this September will be able to get an exclusive ‘by invitation only” demo to experience the results of this partnership, and enjoy 4K TV and Dolby Atmos technologies in a new and modern user experience.
Get an exclusive invitation to experience it in Hall 5 – Stand 5A51, RAI Amsterdam during IBC 9th to 13th of September 2016.