What They Say
Broadband TV News reported data from the Deutsche TV-Platform, based on GfK figures that highlighted that in 2021, 94% of TVs sold in Germany were SmartTVs. Three quarters of the sets sold are now UltraHD, amounting to 4.5 million units and bringing the installed base to 23.8 million. Almost all sold in 2021 support HDR. 55″ and above sets are 44% of the market and number 2.5 million, meaning an overall market of 5.68 million. More than 20% of the market is now at 65″ or above.
What We Think
We’re getting to the point that SmartTV is the only option in advanced markets. (BR)
