Six UK Cities Get DOOH Channel

By Yvette Raikes
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JCDecaux has rolled out its London Towers digital roadside format to six other UK cities with the launch of The National Towers, a new digital channel, in Manchester, Liverpool, Birmingham, Edinburgh, Leeds and Sheffield. The nine LED towers are in portrait format, and provide a total of twelve 10mm pixel pitch screens. It is estimated that these will be seen by 8.5 million viewers.