Six UK Cities Get DOOH Channel

By Yvette Raikes

JCDecaux has rolled out its London Towers digital roadside format to six other UK cities with the launch of The National Towers, a new digital channel, in Manchester, Liverpool, Birmingham, Edinburgh, Leeds and Sheffield. The nine LED towers are in portrait format, and provide a total of twelve 10mm pixel pitch screens. It is estimated that these will be seen by 8.5 million viewers.