Shelfbucks Inc said that it has acquired 24 patents in the US, covering technologies used to measure execution, compliance and performance of in-store merchandising displays. The patents also cover technology for monitoring in-store advertising conditions and engaging in-store shoppers with advertising content. The patents were originally granted to the former Goliath Solutions, and Gary Overhultz formerly of Goliath has joined the company.
Goliath, which operated from 2002 to 2013, incorporated radio technology directly into point-of-purchase (POP) merchandising displays and in-store marketing materials. The company had successfully signed more than 100 CPG brand customers and was installed in multiple retailers, including leading drug chain Walgreens.
