Samsung had a significant presence from its B2B business, including public displays. Samsung’s Display division has been showing its transparent OLEDs privately for over a year, but wouldn’t let us take pictures. This time, Samsung Electronics brought the prototype out and showed it in a retail application – seen as the most likely early application. We were able to get a picture and were even able to get up close so that the transparency could be more clearly seen. Looking at the close up photo, you can see that the pixel structure is based on an RGBW concept.
The shot of the transparent OLED above shows the upper left part of the display is showing the scene behind the display – the high aperture ratio is evident. An image is being displayed on the lower right corner. The latest version of the OLED has 45% transparency and is due to go into mass production in Q4 of this year and we heard from the Display business that early adoptors will be local integrators such as Eyevis.
Samsung has this dual layer “Touch of Colour” moulding on its consumer monitorsAs well as the transparent sets, Samsung was showing a new interactive display that is an 82″ model, the DM82E-BR, that combines a FullHD LCD with a 10 touch infrared overlay and also a two pen writing system that uses “emi” said staff, although few details were available. The system can reject palm touch and can distinguish between the hand and the pen input. For example, the pen can be used to draw objects, while the hand can be used as an eraser. The unit has 430cd/m² of brightness and includes the Samsung smart signage platform (V2) and Wi-Fi as well as the MagicIWB software. There are two DisplayPort 1.2 connectors and three HDMIs. Energy consumption is 323W.
There are two new public display models, in 48″ and 55″ which have the latest MagicInfo Express 2 software and are described as the first “vertically oriented” commercial units with TV. It seems that the MagicInfo software has templates that allow video to be rotated, but it was unclear whether video from the tuner could be watched in portrait mode.
Of course, the SE370 monitor with wireless charging of mobile phones was being shown and it uses a revised dual colour moulding scheme to return to the “Touch of Colour” concept that the company has had for some years.
Samsung was showing the LH015ILENAS LED signage system which has a 1.5mm pitch with 2560 x 1080 resolution. Brightness is 800cd/m² and contrast of 3,000:1. Lifetime is 100K hours. Samsung said it “only uses top-tier LEDs” and the display supports Samsung’s SmartSignage software.
