Samsung has taken a cheeky pot-shot or seven at Apple in its latest advert for the Galaxy range of smartphones.
Released shortly after the launch of the iPhone X, Samsung’s ad highlights Apple’s late-to-the-party adoption of a variety of Galaxy features, such as stylus support, waterproofing, slim bezels and wireless charging.
The video also pokes fun at the iPhone 7’s highly-controversial lack of a headphone socket.
You can watch the advert in question below.
Analyst Comment
As a fan of both Apple and Samsung products, I found this pretty funny. These kinds of adverts are nothing new—after all, Apple and Microsoft have been trying to tear down their respective competitors’ products in ads for the iPad and Surface tablets for years. They’re all as guilty as each other! (AF)
