Europe’s first Samsung Store opened last week. The Samsung Showcase, located in the heart of Frankfurt, Germany, offers consumers a brand experience that focuses on interacting with technology. The 1,800m² flagship store is set across four floors.
The entrance features a VR theatre and video wall, with exhibits throughout demonstrating the company’s products including its Galaxy smartphones, Gear VR headset and Gear Fit2 fitness tracker, as well as its QLED TV, home theatre equipment and IoT home appliance technology. A café bar on the first floor also features a lounge area where visitors can charge their wireless-compatible mobile devices.
