Samsung Electronics Demonstrates Commitment to Enterprise Platform at CeBIT 2015

Today at CeBIT 2015, Won-Pyo Hong, President and Chief Marketing Officer of Samsung Electronics, delivered a keynote at Centre Stage in Hall 8 of the Hannover Exhibition Grounds. In his speech, he addressed the Internet of Things (IoT) for enterprises and how Samsung is creating an innovative, open and collaborative IoT ecosystem.

“As more and more businesses adopt the Internet of Things, we have a great opportunity to enhance customer value with increased productivity and profit,” Hong said. “Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more. However, we first have to overcome the challenges of platform compatibility, data analysis and security in order to accelerate IoT adoption.”

As part of its commitment to the enterprise sector, Samsung will also introduce Samsung Business, a dedicated brand that unifies Samsung’s end-to-end business solution portfolio, including tailored offerings for industry-specific needs across retail, education, hospitality, healthcare, finance and transportation.

The company will showcase its enterprise technology solutions and services at its exhibition booth (Booth #C30, Hall 2) from March 16 to March 20.

Samsung Business: Business Readiness for IoT

Samsung Business expands and brings together all Samsung business solutions, including Samsung KNOX for security and enterprise mobility management, Samsung SMART Signage solution, Samsung printing solution, and other business offerings – all optimised for enterprise use.

The Samsung Business brand strengthens Samsung’s ongoing commitment to providing business solutions with enterprise-grade security, quality and reliability for a connected world. As a trusted partner of innovation, Samsung Business enables customers to achieve their business goals in this ever evolving business environment.

Samsung Business Solutions in Action

Samsung will showcase its enterprise solutions and services across the retail, education, hospitality, healthcare, finance and transportation industries. The six experiential zones at Samsung’s booth offer diverse scenarios for customers to experience first-hand Samsung’s user-friendly and secure devices, solutions and services.


Samsung allows retailers to create seamless, engaging and unique shopping and dining experiences by offering a broad portfolio of innovative and integrated solutions across digital signage and mobile devices.

  • Mirror Solution – Features a digital mirror with Samsung Smart Signage that can be configured into VideoWalls. Customers can get a clear view on all angles of the clothes they are trying on, offering a practical solution and unique shopping experience.


Samsung’s education solutions enrich the learning experience, enhance teaching effectiveness and help institutions run more efficiently.

  • Samsung School Solution – Provides an interactive and collaborative learning environment by integrating Samsung mobile devices with interactive learning tools. The solution makes classroom collaboration easier and more fun. Students are encouraged to actively engage in lessons through features such as screen-sharing, on-screen quizzes and digital handwriting using the S-pen. The intuitive management tools allow teachers to quickly and easily prepare class materials and maintain control over students’ learning devices and materials.
  • Samsung Cloud Print Service – An intuitive, end-to-end document workflow solution that allows teachers and students to easily handle, manage and monitor printing devices and documents to improve productivity and flexibility.
  • Workbook Composer for Education Vertical – Workbook Composer is an editing solution that allows scanned documents to be converted into a text document directly from the printer. People can select the areas they wish to scan, convert the areas into a file and then print the file or send it via email for further editing. It offers educators and students a more convenient and faster way to complete paperwork.


Samsung delivers a more personalised and seamless hotel experience, while providing an advanced infrastructure to optimise operational efficiency.

  • SMART Hotel Solution – A management solution that offers a premium room experience, including features like auto-adjustment of room lighting and blinds for optimal brightness levels. Samsung’s sleek full HD Hospitality Displays deliver exceptional picture quality. Samsung’s SMART hotel solution provides guests with customised content on the TV screen; guests can wirelessly view their mobile content on Samsung displays and vice versa for dynamic two-way viewing.
  • Information Bulletin Touch – Greet guests with relevant messaging and real-time information on the vibrant 55-inch Samsung SMART Signage with touch functionality.


Samsung develops innovative mobility solutions that enable caregivers to provide better care and empower individuals with tools that can help enhance their overall wellbeing.

  • Preventive Mobile Cardiac Rehabilitation – Enables real-time, continuous rehabilitation monitoring of chronic cardiac conditions, giving healthcare providers vital information required for accurate decision making and precise care delivery. This solution is comprised of Samsung GALAXY devices and the wireless BodyGuardian cardiac sensor.
  • Vidyo – The reach of healthcare extends beyond the walls of a hospital or clinic with video conferencing solutions from Vidyo on Samsung devices. The Samsung GALAXY and other Samsung portfolio products, using solutions based on the VidyoWorksTM platform, enable a variety of clinical services and workflows to be conducted through real-time video communication. These solutions enable patients in remote locations, including the elderly or non-ambulatory patients, to receive expedited care, and enable healthcare providers to treat a greater number of people, resulting in better outcomes and increased revenues.

Financial Services

Security and customer service are at the heart of Samsung’s business solutions for the financial services industry. Samsung’s enterprise devices and automated document management solutions transform financial processes creating a swifter, more personalised customer service, while ensuring security at every touch point.

  • Secure & Pull Printing Solution with Samsung Business Core Printing Solutions – Financial staff can work smarter with secure document handling and printing. Authorised branch personnel can use Samsung SecuThru™ Lite 2 to easily pull confidential customer documents from the Samsung Multifunction printer and release them safely with ID card authentication. SecuThru™ Lite 2ensures that only authorised personnel can retrieve documents, safeguarding customers’ personal information and privacy, which is critical to the financial industry


Samsung’s transportation solution provides real-time information and analysis of data using digital devices for efficient delivery and transport processes. Solutions also include up-to-the-minute travel information and convenient, self-service options for an exceptional passenger experience.

  • 24/7 Professional Grade Signage Solution – At airports, passengers can get real-time flight information such as arrival and departure times, flight and gate numbers with ease and accuracy in various locations on Samsung SMART Signage. Built for reliable 24/7 commercial operation for airport environments, these highly readable displays deliver sharp, crisp text and images in virtually any lighting conditions, thanks to 700-nit brightness levels.