Samsung Brings Evolution Kit Back to Market After Consumer Complaints

Samsung has relaunched its Evolution Kit initiative for 2018. The programme, designed to allow users to upgrade their Smart TV technology every year, originally kicked off in 2012, but it was phased out a few years later. Following a number of consumer complaints, where many users were able to obtain full refunds on their purchases, the initiative has been reinstated.

The new kit provides the means for owners of Full HD models which came out between 2012 and 2014 and Ultra HD models released between 2013 and 2015 to use the most up-to-date version of the company’s Tizen operation system and its user interface, including the SmartThings platform. It also comes bundled with the new One Remote, features a quad-core processor and supports mirror streaming to mobile devices.

The device has so far been confirmed for Denmark, Finland, Norway and Spain, priced at €299 (about $350).

Analyst Comment

By coincidence, I discussed the dropping of the Evolution Kit with Samsung staff at IFA, but they were clearly not aware of this development, perhaps because it is not yet confirmed as being available in Germany. The issue of maintaining support the apps that are on SmartTVs is becoming an issue. (BR) (Consumers Take Smart TV Makers to Task Over Disappearing Apps)