What They Say
FierceVideo reported that Samsung Ads had released its ‘Streaming Index’ with metrics from the 45 million devices in its US SmartTV installed base.
Samsung Ads used data from subscription video on demand (SVOD) and ad-supported video on demand (AVOD) services to generate their statistics. Transactional video on demand (TVOD), or pay-per-view models, were excluded from the study. Some points we noted were
- 88% of respondents plan to use more or the same as in 2021
- Time spent streaming declined slightly from 1hr 54 minutes to 1 hour 52 minutes between Q4 20 and Q4 21
- First-time users increased by 32% in any given month of Q4 2021.
- 34% of viewers said affordability was the top reason for choosing a streaming service.
“The challenges in the streaming app market have never been more significant, yet there are still major opportunities across every tier of the ecosystem,”
said Justin Evans, global head of analytics and insights at Samsung Ads.
(I then found that you can download the pdf here – free with registration)
What We Think
This is a good base although the article is not clear about the difference between metrics from the whole base and those that were just ‘responders’. (BR)
