What They Say
Data from Trendforce showed that TV volumes reached a new historic high of 62.05 million units in Q3 2020, up 38.8% QoQ and 12.9% YoY partly because of deferred shipments from Q2 as well as traditional seasonality. The forecast is that the market will further grow to 64.53 million units in Q4, which would make the market 216 million units over the year, with a recovery in the second half of the drop in the first half, and making the year down 0.8%.
The US market was very positive in Q3 with TCL benefiting and growing its sales to 7.33 million units, up 29% QoQ and 52.7% YoY. It was helped by demand for small and mid-sized sets.
Trendforce pointed out that panel prices have risen, while TV set prices in the US have fallen, so brands have sacrificed some margin to meet market share targets.
What We Think
The stay-at-home trend has been good for the business, as we reported during SID (US TV Market Strong, but Low Priced). Still, it’s good to see a more positive quarter after relentless gloom and doom for so long! (BR)
