PwC Audits JCDecaux Playout

By Bob Raikes
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JCDecaux has announced that PwC, the auditor, has certified its digital playout verification process and platform, SmartBrics, having audited the operation for the three months to the end of September. The company said that such confidence was needed as platforms move more towards automation. PwC’s audit was conducted in accordance with ISAE 3000 Assurance Engagements other than Audits and Reviews of Historical Financial Information issued by the International Auditing and Assurance Standards Board.

Sam Tomlinson, Partner and leader of PwC’s Media Insight & Assurance team said:

“JCDecaux’s directors’ statement and methodology clearly sets out the end-to-end process for the delivery and reporting of campaigns across its UK digital network. Advertisers are increasingly demanding verified data with which to measure their marketing spend, so we are delighted to see JCDecaux taking the initiative by engaging us to conduct a robust audit in order to build trust in the strength and transparency of the DOOH sector. Now that our audit is finalised, any advertiser or brand whose campaign is fully managed through SmartBRICs can do so with confidence that its campaign results are being reported completely and accurately.”

JCDecaux said that the audit is part of its BranDO offering which includes guidelines on the issues of viewability, measurement, accountability, transparency and brand safety.

A downloadable pdf is available here.,