ProSiebenSat.1 and Discovery Communications in Germany, have launched a joint streaming service under the brand 7TV, and the new free-of-charge OTT platform, is open for further partners. The content and the app from ProSiebenSat.1, which previously cost $3.54 per month, will be integrated into the new service. Both companies want to expand their 7TV partnership and plan a Eurosport Zone with selected sports highlights and clips.
A Discovery spokesman stated that as part of the opening of 7TV, formats such as DMax and TLC, will be included in the service, which will be entirely free.
The ad-supported multiscreen platform contains the live-streams and on-demand content from Sat.1, ProSieben, kabel eins, sixx, ProSieben Maxx, Sat.1 Gold and kabel eins Doku.
7TV is currently searching for a CEO to run the joint venture. The digital advertising will be the responsibility of SevenOne Media, the media sales house of ProSiebenSat.1.